What can the world’s biggest YouTuber teach you?
As a theology graduate, former pastor and now on the staff at Moorlands College in the communications department, I am learning all I can from everywhere I can about how we can get our message across in the contemporary world. Where to turn?
Well, I have just watched a video of a car with a jet engine strapped to it. The goal is to see how many buses it will jump over. If you were one of the 47 million people who have so far watched the video you will know that this was just one of eight other equally audacious ‘experiments’ put together by YouTuber Jimmy Donaldson, AKA ‘Mr Beast’ (see photo). If you haven’t seen any of Jimmy’s videos before, they involve everything from subscribers competing for private islands, to creating a replica of Willy Wonka’s chocolate factory. As the most subscribed-to individual on YouTube, Mr Beast is redefining what the modern-day entertainer looks like.
culture watch
A Christ-like Pinocchio?
James Paul
‘What does it mean to be human?’ and ‘What makes a good life?’ are two key questions which all cultures, whether religious or secular, must ask.
The answers are rarely expressed as a clearly articulated philosophy, but rather embedded in what philosopher Charles Taylor terms a ‘social imaginary’, which he describes as the way ordinary people ‘imagine’ the world to be, and ‘imagine’ life to work. This imaginary seeps into our unconscious through the myriad of ‘images, stories and legends’ which make up a culture and shape our daily lives.
Lessons from a three-hour church service
It's sometimes said that culture is like a river. To fully appreciate its flow, you need to get in it. I had the privilege of putting this into practice recently when I visited a church with a predominantly Nigerian membership.
Rather than observing from a distance, I got to swim in the stream of their worship. It highlighted several ways in which my own multi-ethnic church values certain things differently. This doesn't automatically mean either set of practices is better or worse. But the customs reveal the creeds underneath. Experiencing the differences first-hand helped me sense what was going on under the surface.