British writer Norman Douglas once famously observed that you can tell the ideals of a nation by its advertisements.
There’s a lot of truth in that when you think about it. Take Adidas' slogan, for example: "You Got This!"
You’ll find similar sounding slogans from any number of High Street shops. Take Burger King: "Have it Your Way." And Argos: "You’re Good to Go."
Why am I always desperate for adventure?
I have often had a chuckle at the word "subtle." Truth be told, it’s for rather nerdish reasons.I love …