What just happened?
YouGov’s Chief Executive Officer Stephan Shakespeare has personally apologised to the Bible Society after it emerged that the 2024 survey sample on which its report The Quiet Revival was based was, in fact, faulty.
Remind me what this was all about...
The Church Times summarises it succinctly: "When it was published last April, the report suggested that churchgoing among young people, particularly men, in England and Wales was growing, but not in the Church of England (News, 8 April, 2025)."
What does the Bible Society now say?
In a statement on its website, the society said: "Earlier this month YouGov informed Bible Society that the 2024 survey sample on which our report The Quiet Revival was based was faulty, and it can no longer be regarded as a reliable source of information about the spiritual landscape in Britain.
