Reclaiming attention: Today's defining challenge?

Glynn Harrison  |  Features
Date posted:  17 Aug 2026
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Reclaiming attention: Today's defining challenge?

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Why am I finding it so difficult to get started on this article?

It isn’t writer’s block. A scribbled outline is sitting on my desk. I know roughly what I want to say. Yet every two or three minutes my attention drifts. I find myself reaching for my phone, reading an email, following an unrelated information trail (a quick glance at the weather forecast and I’m soon watching Arctic puffins), double-checking facts, glancing at yet more “breaking news”. Perhaps not all in the same morning, and I exaggerate a little, but you get the idea.

None of these things is obviously wrong. I’m not looking at pornography or visiting a gambling site. Yet somehow they have become an escape route from the task itself. Twenty minutes later I know more than I did before, but I haven’t written a single word.

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