I was interested to see the demographic breakdown of our church's YouTube channel.
Scrolling through the various analytics, I was surprised to find that a majority are males - 55%, watching our content. This trend is being recognised across many other theologically based YouTube channels with some reporting up to an 86% male audience.
These are unexpected statistics when you consider the female dominance in church attendance. A Tearfund report back in 2011 stated that women make up two-thirds of congregations across the UK and they predicted from this downward trend that by 2028 men would have disappeared from the pews altogether. However, from the online statistics I’ve seen, men seem to be more interested in Christianity than it would appear.
Lessons from a three-hour church service
It's sometimes said that culture is like a river. To fully appreciate its flow, you need to get in it. …