Should we be aiming for our 'dream job'?

Graeme Shanks  |  Comment
Date posted:  2 Feb 2025
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Should we be aiming for our 'dream job'?

Source: iStock

‘The concept of work-life balance was invented by people who hate the work they do. So if you love what you do, you don’t need work-life balance - you need work-life integration.’

That was the advice that James Watt, the captain and co-founder of drinks company BrewDog, gave in a recent Instagram video.

It’s an interesting trend that many have perceived in a younger generation of workers: there is a much greater expectation that a job will holistically satisfy. I’ve watched many friends and family float from job to job in search of the fulfilment that they think will accompany the ‘dream employment’.

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