“I think my role has been and will continue to be Chief Explainer Officer or Chief Repeater Officer. I would just have to keep repeating the vision or mission. ‘Why are we here? What are we doing?’”[1]
Those were the words of David Cancel, the Co-Founder and Executive Chairman of software development company Drift.
He was asked what he believed was his primary role within the company, particularly given its growth from a small start-up to having hundreds of employees. His insightful answer grabbed my attention. His main role within Drift is to stop the drift. Both poetic and powerful don’t you think?
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