How media language is reshaping your mind

Jenny Taylor  |  Comment  |  media watch
Date posted:  4 Oct 2026
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How media language is reshaping your mind

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Media tropes assail us constantly. New catchphrases turn up in what we read and hear that we soon find ourselves using, more or less heedlessly.

Catchphrases like “white privilege”, “rewilding”, “nonbinary”, “Islamophobic” ... We may begin a bit puzzled, but before long they are part of our everyday lexicon. We neither question their origin, nor reflect on their integrity.

Whether we realise it or not, and usually we don’t, these expressions begin life as someone’s bright idea. “Islamophobia”, for instance, was popularised in the English-speaking world by American Palestinian academic and anti-Western activist Edward Said in a 1981 book called Covering Islam [the term had previously existed in French but not really in English]. It was a way of weaponising a sense of victimhood. Now it is government policy to address it.

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