A tale of two marketing campaigns

David Shepherd  |  Comment
Date posted:  9 Jul 2025
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A tale of two marketing campaigns

From the Autodesk advert. Source: Autodesk

Back in 2023, technology company Apple’s corporate sustainability campaign was showcased in the commercial, “2030 Status | Mother Nature”.

The ad was a creative initiative designed to communicate the company’s progress toward its ambitious goal of achieving a net-zero carbon footprint across its entire business by 2030. The central character, Mother Nature, was played by Oscar-winning actress, Octavia Spencer.

Fast forward to last month, and Autodesk’s rebranding campaign was showcased in a commercial entitled, “Let there be anything”. It featured Emmy-winning actor, Tony Hale.

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