Lessons from ‘He Gets Us’

‘He Gets Us’ is a US ad campaign spending hundreds of millions of dollars to prompt faith conversations in America.

everyday evangelism Glen Scrivener

It also seeks to lead interested enquirers to do Bible reading programmes and to connect with local Alpha groups. Their most prominent advertisement to date was their 60-second Superbowl commercial, ‘Foot Washing’, re-imagining John 13 with various representatives of polarised groups washing one another’s feet. It finished with the line ‘Jesus didn’t preach hate. Jesus washed feet.’