I recently became one of 120,000 to experience Secret Cinema’s Casino Royale. It was a thrilling evening: a secret location, black tie and special missions, culminating in an immersive showing of the film, complete with live actors and pyrotechnics. It’s a format that has soared in recent years, perhaps because it consciously offers something not digital. Phones are sealed away and people have to interact. Instead of immediate and constant information, it offers secrets. And instead of a ‘purely digital experience’ it offers ‘touch’.