They are mostly covered with brand names such as Disney, Barbie and Bratz and littered with the names of celebrity teens. There is free plastic jewellery, sparkly purses and eye shadow attached to their front covers beneath glamorous looking girls with swooshy hairstyles and shimmery blusher. Barbie and Go Girl! magazines are both aimed at girls as young as seven, yet they claim to offer ‘fashion and beauty tips’ as a key part of their content.