What are 'kidults' and why do they exist?

Graeme Shanks  |  Features
Date posted:  23 Nov 2024
Share Add       
What are 'kidults' and why do they exist?

Source: Canva

According to toy industry research group Circana sales have fallen for a third year in a row. However, a surprising and developing trend is that sales to so-called ‘kidults’ have grown, with an estimated one in five toys and games now being bought by over-18s for themselves.[1]

The research suggests that adults are now turning to their childhood favourites to escape their troubles and comfort themselves with memories of simpler times. A generation deferring thoughts of a Saga Cruise by turning to the Sega Console.

It’s the very thing that Ed Sheeran’s tapping into in his song Castle On The Hill. He often pines for the days of his youth:

Share
< Previous article| Features| Next article >
Read more articles on:   culture
Read more articles by Graeme Shanks >>
Comment
Our hearts, pornography, and a love story

Our hearts, pornography, and a love story

"Nothing is stronger than the will of the human heart"... Words famously spoken by Indian novelist Nalini Singh.It might …

Comment
Diogo Jota, Jesus and dealing with grief

Diogo Jota, Jesus and dealing with grief

Approximately 150,000 people die each day worldwide. Death really is all around us, and yet every now and again there …

Give a subscription

Our monthly newspaper is the perfect gift for those who love to think deeply

Give here

About en

Our vision, values and history

Read more