Something has happened to the Nike swoosh.
One of the world’s most recognisable and iconic logos has undergone its biggest revolution so far. On football clubs’ third kits, the swoosh will now be vertical. Why?
Nike explained: 'Together We Rise, built to celebrate the women’s game from grassroots to greatness… Intentional vertical swoosh to show the upwards rise, togetherness and acceleration of women’s football.'
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