A new report, published today and authored by Peter Dray, reveals that "Generation Z" prizes living better, not just living longer.
Gen Z Insights for Global Student Ministry - published by the International Fellowship of Evangelical Students (IFES) - examines four "Gen Z" traits across multiple countries: pursuit of wellbeing; digital immersion; cultural awareness; and spiritual openness.
Gen Z people are those born between 1997 and 2012.