Why a Christian news outlet has closed

Last year the Australian newspaper and website, Eternity, closed down. Founded by John Sandeman, who now blogs here, Eternity had provided a newspaper and then a website which was effective and encouraging in promoting Christianity in Australia.

It had a print circulation of 100,000 and over 5 million website views per year. Having been acquired by the Bible Society they decided to close it down last April.

The Bible Society had decided in 2022 to adopt a “good news” policy. In other words, they were not going to report controversy, failure or sin. I guess it was figured that good news sells. But it was a completely unrealistic picture. And it resulted in an unrealistic view of the church and the gospel. Christianity as Disney or a Hallmark card is not real Christianity. The result was a reduced audience and reduced advertising revenue.