The real deal?

How much does hypocrisy bother you? For Gen Z*, it might be the ultimate faux pas.

Gen Z are so concerned with authenticity and integrity that they have earned themselves the nickname ‘true gen’. They want ethical chewing gum, natural-looking makeup, and fair-trade stickers on their bananas.

New social media platform BeReal has quickly cottoned onto this, staking its entire business on the idea. According to Glamour magazine, it ‘might be the first actually authentic social media platform’.