Should we have an evangelism target?

David Robertson  |  Comment
Date posted:  19 Dec 2025
Share Add       
Should we have an evangelism target?

Image: iStock

Remember the old adage – if you don’t have a target, you will miss it? Or, if you aim at nothing you will hit nothing? It’s an interesting feature of many contemporary evangelical churches that they have strategies, plans, goals and mission statements. And some have even adopted specific percentage goals.

When I first came to Australia to work in evangelism, I was asked to state what my “KPIs” were. This was somewhat difficult, given that I didn’t know what a KPI was! I know now. Key Performance Indicators. I didn’t know what to say. More people praying? People becoming Christians? Preaching the word faithfully. What were they looking for? They wanted facts. Percentages. Measurable outcomes. Figures. Apparently, this is what funders look for.

I remember consulting with one church pastor who told me that their aim was to grow their growth groups by 63% in a couple of years. Why I asked 63%? Why not 64% or 62%? I think he got the point.

Share
< Previous article| Comment| Next article >
Read more articles on:   evangelism
Read more articles by David Robertson >>
World
Christian schools boom in Australia

Christian schools boom in Australia

One of the big differences between the UK and Australia is the number of Christian and independent schools.Recently the …

Comment
Can you be evangelical and vote Green?

Can you be evangelical and vote Green?

en does not support any one particular party. However, we are interested in evangelicals within each of our political …

Give a subscription

Our monthly newspaper is the perfect gift for those who love to think deeply

Give here

Need to advertise?

We can help you reach Christians across the country

Find out more