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The fight for our attention

You are having a conversation with someone when your phone buzzes.

Techno-philiacs Pete Nicholas
Figure Image
photo: iStock

Immediately you start to wonder what the notification is about. You think about checking your phone, but you hesitate because you don’t want to be rude. Then you realise that you have zoned out from the conversation and you don’t know what they’ve been saying. You’ve been distracted.