Should we have an evangelism target?
David Robertson
Date posted: 19 Dec 2025
Remember the old adage – if you don’t have a target, you will miss it? Or, if you aim at nothing you will hit nothing? It’s an interesting feature of many contemporary evangelical churches that they have strategies, plans, goals and mission statements. And some have even adopted specific percentage goals.
When I first came to Australia to work in evangelism, I was asked to state what my “KPIs” were. This was somewhat difficult, given that I didn’t know what a KPI was! I know now. Key Performance Indicators. I didn’t know what to say. More people praying? People becoming Christians? Preaching the word faithfully. What were they looking for? They wanted facts. Percentages. Measurable outcomes. Figures. Apparently, this is what funders look for.
letter from Australia
Year-long mission lifts off for 2024
David Robertson
Date posted: 1 Feb 2024
A national student mission in Australia is getting underway after more than 2,000 undergraduates attended a special conference in preparation.
The Australian Fellowship of Evangelical Students (AFES) is the largest student campus ministry in Australia. At the end of 2023 over 2,000 students (across Australia and many parts of the world) were transformed by, trained in, and sent with the gospel of Jesus at the AFES National Training Event.
Transported to Australia?
David Robertson
Date posted: 1 Apr 2019
Evangelist David Robertson tells us why he is going Down Under
I was doing some research into my predecessor at St Peters Dundee, Robert Murray McCheyne.
How to massage a survey
David Robertson
Date posted: 1 May 2015
An interesting article recently appeared on the Christian Today website apparently indicating a big shift in Christian attitudes towards same sex relationships.
Seemingly one in four churchgoers now thinks that same sex relationships are okay but 37% of those are too frightened to speak out.
Scotland: a hellish perspective
David Robertson
Date posted: 1 Sep 2011
David Robertson, with apologies to C.S. Lewis, gives a different perspective on the current church scene in Scotland.
My Dear Diabolos,
Superb job! It really gives me great pleasure to see how well your mission in Scotland is going. It is so deliciously ironic that this land that was once so feared by us, inhabited by the ‘people of the book’, is now almost completely turned around and leading the way to what our enemies, the humans, so stupidly call ‘secularisation’. Ever since the Russian prophets of the 19th century, we have been looking for a way to undermine the basic foundations of marriage and freedom. Now our goal is within sight. How absolutely wonderful that you managed to get the British Prime Minister to declare his intention of ‘redefining marriage’ — while, of course, at the same time talking about defending the family.
Should we have an evangelism target?
Remember the old adage – if you don’t have a target, you will miss it? Or, if you aim at nothing you will hit nothing? It’s an interesting feature of many contemporary evangelical churches that they have strategies, plans, goals and mission statements. And some have even adopted specific percentage goals.
When I first came to Australia to work in evangelism, I was asked to state what my “KPIs” were. This was somewhat difficult, given that I didn’t know what a KPI was! I know now. Key Performance Indicators. I didn’t know what to say. More people praying? People becoming Christians? Preaching the word faithfully. What were they looking for? They wanted facts. Percentages. Measurable outcomes. Figures. Apparently, this is what funders look for.