‘Gen Z’ is unique – here’s how to engage them

Have you noticed how people see the world similarly to those born at a similar time to them? It’s evident even in trivial ways. Virtually everyone, for example, feels that the best music was created in their mid-teens (me included!).

The conditions in which we grew up shape our view of the world into adulthood. They set the presets against which we measure everything we encounter later in life. The Bible itself recognises this generational difference, with Judges 2v10 highlighting the distinct perspectives between those who entered the Promised Land and their children.

No two people have the same story, but taking a generational approach helps us understand how common conditions (like world events, technological habits, and the economic climate) influence the outlook of people growing up at a similar time.