The FIFA Club World Cup (CWC) is an international football competition – but it isn't just about showcasing the best football talent, it also sparks essential discussions about what we value in entertainment.
Although there have been some mismatches and empty seats this year, the tournament is still drawing big viewership numbers. This year, an impressive 1.6 million people tuned in, especially younger fans, with 34% of the audience aged 16-34.
This engagement suggests a whole new generation is being drawn into sports – but why are they tuning in? Do they care about more than just the athletic skills on display?
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