David Coulter, Chair of the initiative, explained: ‘ “What’s the Story?” is a sentence often used among people in Ireland. It represents connecting together and hearing from one another. Stories are a powerful element of Irish culture. We want to help Irish believers to connect with people in their community, share their stories on how Jesus changed their life, and inspire and challenge people with the ultimate Story – the gospel of Jesus Christ.’ The six-week campaign will use social media, radio, local newspapers, banners, billboards, etc. People will then be directed to a website, where they’ll find participating churches and events.