Must have? Really?
This is what my email inbox looked like one morning in mid-May: ‘must-have’ spring jackets; ‘must-have’ ingredients for youthful looks; and a little further down my emails – ‘must-have’ summer styles. I don’t think I’ve had a ‘must-have’ funeral plan – yet.
Being somewhat of a rebel, this well-worn but psychologically clever cliché tends to have the opposite effect on me. ‘No thanks’, I’ll say inwardly, ‘not if you tell me I need it.’