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Jesus, jam and a Christian businessman

This year marks the 150th anniversary of a brand established by William Hartley that is still thriving today.

Peter Lupson

Figure Image
William Hartley (right) | photo: Inox Spence (CC BY-SA 4.0)

Despite the worldwide fame of his jam, Hartley himself is not a familiar figure to the public. Few know that he was a devout Christian whose stated purpose in life was to ‘serve the Lord every day to the best of my ability’. His business practice reflected his faith, earning him a reputation for integrity, quality and outstanding care for his customers and employees. Nothing gave him greater joy than to share his immense wealth with others.