Of course, the more cynically minded of us feel we know better. The paper is not unaware of Madeley’s inglorious track record. It’s hard to believe they really think he is the man to dole out carefully crafted, helpful advice. But Madeley is a man so prone to gaffes that he draws crowds. But the crowds aren’t keen to hear him dispense his wisdom, they wait expectantly for him to say something so exceptionally insensitive and crass you forget he is not a comic creation, but a real man who seems to believe he is hired for his incisive interview technique. And that only makes the whole thing even funnier.