The IFTCC, the International Federation for Therapeutic and Counselling Choice, supports people’s freedom to choose how they live their lives using standard counselling and psychotherapeutic approaches. At its launch, academics, paediatricians, psychologists and therapists eloquently and warmly explained the need for access to therapy for individuals who would be labelled ‘LGBT’. Case studies were shared, from years of experience, showing how lives had been transformed by ongoing care and support to address unwanted feelings. Therapists talked in terms of people addressing emotional wounds, and as part of that journey exploring these deep feelings, people felt a decrease in their attraction towards the opposite sex. Sometimes, their attractions and behaviours were transformed so they were able to say they were attracted to the opposite sex, or could live as their birth sex.