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Messaging that matters

Social media is a relatively recent phenomenon.

The Third Degree Daniel Stafford
Figure Image
photo: iStock

According to an ONS report the number of adults accessing the Internet every day in Great Britain more than doubled between 2006 and 2012, largely driven by social media.1 Mention the phrase ‘social media’ and I suspect most people fit into one of three broad categories: willing participants, uneasy users, or steadfast refusers!