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Crossing the culture

Until about a month ago, I hadn’t ever heard of Sir John Hegarty. He caught my attention recently in an interview on Radio 4’s Start the Week, talking about his career in advertising.

Eleanor Margesson

The first question that Andrew Marr put to him was: ‘What is the greatest brand in the world?’ His answer, which surprised me, was ‘The Church’. Although he was referring to the Catholic Church, he was keen to identify the cross of Christ as the most successful logo in history.