The problem I’m finding is that unlike the zapsville of London Bridge where I used to live, there just isn’t so much in-your-face media here in rural Surrey, particularly in the realm of advertising. I sit in the garden and hear real, unmediated cows mooing in a nearby field. I drive around through tunnels of un-billboarded overgrowth. Horses trot by and the rain splashes down without a logo in sight. Not a snifter of persuasion from anywhere.