Style not substance?

It’s how you say it that makes the difference. We have seen many politicians on our TV screens recently making brave attempts to sound repentant (or otherwise) in order to save their skins.

Youth Leaders Dave Fenton

The public seems to have got to a point where no politicians can be believed. Whatever they say and however sincerely they mean it, they have lost the ability to be credible. When leaders give their speeches, some are immediately captivating and others a complete turn off, whatever the substance of their message. Barack Obama has to be listened to whereas some leaders closer to home don’t even sound convinced by their own message.