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Niche Christianity

I don’t know whether it is conscious or not (and I trust not), but, in my observation, more and more of the discussion in Christian circles is generated by a concern to establish, and then develop, a market niche.

Letter from America Josh Moody

First, you have had a spate of books which are either manoeuvering for religious market share or debating theological angels on a pinhead. I don’t propose to list the titles, but those of us who keep track of such things can nod in agreement now at the numerous books of that form, as well, of course, as the many wonderful books being produced alongside. Then you have the ever-growing Christian conference season. Perhaps it is less pernicious in England, but on this side of the Atlantic while there are worthy conferences, and probably a need for more of that ilk, on the other hand you only have to sneeze to give birth to another conference which is pushing a particular niche brand of Christianity.