Why are washing powder adverts compelling? The computer animation shows all the dirt effortlessly removed when you use the new improved formula. You want cleaner clothes, don’t you? And just look how happy and bright these people look after using it!
BECOMING A CONTAGIOUS CHURCH Increasing your church’s evangelistic temperature By Mark Mittelberg. Zondervan. 206 pages. £8.99 ISBN 978-0-310-27919-8
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