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A shop front in Soho

‘This Spring saw the launch of a major new retail experience in London’s West End.’ Not quite the way the Evening Standard might have chosen to report the event, but certainly the way it felt to those involved in the opening of Fair Share, a fair trade shop in the heart of Soho.

Andrew Murray

It wasn’t the most auspicious opening on Tuesday March 1. For one thing, half the stock had yet to arrive. For another, the shop front looked a bit anonymous, as the sign over the shop — bold, red lettering, giving it a real identity — didn’t go up until two days later. But there was a mixture of joy and relief that after months of planning and preparation at last we were open for business.