Sermons with sex appeal

In the average congregation, over 60% are women. However, Alice Matthews asserts that many male preachers seldom refer to women in their sermons, or include illustrations and applications that apply specifically to them. She therefore offers a challenge to preachers to develop a deeper understanding of the women in their congregations so that their sermons 'speak more powerfully to the issues of women's lives and the needs of their hearts'.

Carolyn Lacey