Rather than return to business as usual, how might a more Christian ‘new normal’ look as a post-Covid reset of the business world? In this article we look at three pairs of competing ‘I’ words, and one concluding ‘I’ word, that set the context for a business reset: (Interconnected rather than Individual); our society (Interdependent rather than Independent); and our character (focused on Integrity rather than Image), leading to a conclusion of the importance of Intentionality. This month the first two pairs; next month the final pair and the conclusion.