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Christmas adverts

I’m writing this in the first week of December, but the battle of the ads started a few weeks ago.

Crossing the Culture Sarah Allen
Figure Image
The Waitrose Christmas advert | photo: Waitrose

Much anticipated, compared and dissected in the press, these adverts from the major retailers have become a tradition over the last 15 years. And I guess they do their job, raising the profile of the companies concerned and presenting them as beneficent, family friendly, cheer-bringing organisations – helping us to forget for a month or so that they are really consumption-creating giants battling each other for the contents of our purses.