Goodness and kindness
Our world is not attracted by slick salesmen of the gospel.
What it is impressed by are the free samples. It has its own marketers in droves; but a life that exemplifies in practice the virtues and values of the Lord Jesus is the strongest of all magnets to the faith. That is why we are looking at the fruit of the Spirit in Galatians 5.22-23, over these months. They form a character study of Christ himself and he wants to see these qualities increasingly replicated in the everyday lives of his redeemed people.