Emma Carswell, marketing executive of Paternoster Publishing, would like to see a new approach to evangelism in literature. Working with authors around the world, Emma encourages them to write creatively for unbelievers, as well as persuading Christians to use books as a central tool in evangelism. 'People are very innovative and imaginative in different methods of evangelism, but when it comes to books they tend to be less creative. I would love to see a wider range of evangelistic books that approach the gospel from different angles, and are written for people of varied backgrounds and spiritual stages', said Emma. Her own book, Love in a Box, is written with this vision in mind.